by Edward Troha
You know that feeling you get after a long sales campaign that you finally win? It’s like a combination of euphoria, exhaustion, relief and a realization that now-the-real-fun-starts. We had such a day today at ObjectVideo, releasing to the wire an announcement of our participation in a major project at The Limited women’s clothing stores. Our partner DIGIOP Technologies, an ObjectVideo OnBoard OEM and retail provider, deployed a counting solution in some 220 Limited stores nationwide that utilized OV’s Event Counting Suite.
I won’t bore you here with the details of this story finally going public, except to say that it took a long time to get there. Even though the project has been going on for some time, the folks at The Limited didn’t want to go public right away with their innovative approach to serving their customers more effectively. They wanted to be sure they were really as happy as they thought they were.
During that time, they gained valuable knowledge about the operation of their stores they didn’t have before. They are correlating counts from high-performing stores and comparing them to the counts from under-performing stores. Bottom line is they now have significantly more information with which to make informed decisions about staffing, merchandising, promotions, and the list goes on.
I’m sure DIGIOP will be very busy in their booth (359) at ASIS. Just today we have a story (possible feature) being written about this in STORES Magazine, interest from media and analyst types (we’ll get to see them next week) and a potential TV news feature on the local Washington, DC CBS affiliate.
Against this sometimes chaotic backdrop, there’s a natural tendency to get overly optimistic about the significance of this accomplishment. We can think we’ve turned the corner on the acceptance of analytics in the market. We can think other partners working on big sales of cameras and encoders and DVRs will now magically win sooner with their inclusion of intelligent products in their deals. And we can think there will be this huge tidal wave of other national retailers knocking on the collective doors of DIGIOP and ObjectVideo to get their hands on this game-changing solution.
But that’s not how it works. I guess we’ll just keep working to educate prospective end users about the value of analytics placed within their solutions as a high-value ingredient. Maybe we’ll continue making more positive strides in the market as we support the inclusion of our software in our partners’ products.
Or maybe we’ll just be thankful this was a very good day for video analytics.