by Brian Baker

“Video analytics don’t work. “

I’m still tired of hearing this.

Video analytics, and software as a whole, require a different approach – regardless of the installation platform. Many in our industry correlate the need for trained users and the need to configure the analytics with the notion that analytics, as a whole, are immature and unreliable. Nothing could be further from the truth. This thinking highlights the resistance to change that exists within the security industry.

I suspect companies like SAP and Oracle have a different take on products that require training and configuration. These companies make complex and feature-rich software products, yet they wouldn’t imagine a customer deploying their stuff without key people taking product-specific configuration and user training. Don’t tell me SAP and Oracle are immature products that haven’t yet hit their sweet spot in the market. And what about Adobe products? People who are trained and certified to use the Adobe Creative Suite get paid big bucks!

Software is like that. It is made of bits and bytes. You can’t hold it in your hand and turn the dial or push the button. If you take the time necessary to learn how to configure and use it, the real value will show through the hype.