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Posts Tagged ‘ ASIS ’

Thursday, September 24th, 2009
by Edward Troha

What can I say about ASIS 2009 that you haven’t already heard from people you know who were there? It was definitely slower than years past, not unexpectedly. It was located this year smack dab in the middle of a world dominated by fantasy and the undying hope that dreams-really-do-come-true. Let’s hope some of that rubbed off on the dealmakers who rely on this event as their last hope to salvage a decent sales year.

BTW, don’t pronounce it “as-is” to an ASIS person – they seem to get offended if you don’t spell it “A-S-I-S”. Even though there may be a connotation of complacency in the more common pronunciation, this show was chock full of activity and certainly a success for ObjectVideo.

With our high-value ingredient brand strategy really taking hold in the market, we were featured in no less than 8 partner locations on the floor. Pelco, Cisco, Genetec and Verint were among those, plus 2 we were not even aware of going in (thanks Synectics and Coleman Technologies!)

I spent a good amount of time with media & analyst folks, several of whom were interested in Pelco’s recent announcement about the availability of OV analytics on the Sarix camera line. Others wanted to know more about DIGIOP’s 220-store retail deployment at The Limited, further validating the value of using intelligent technology for business intelligence and operations improvement.

Oh yes, and the parties were great – an opportunity to kick back and spend some quality time with partners. I won’t soon forget the smooth, caramelly, slightly spicy taste of the sample of top-shelf 11 year-old tequila at the Verint party. Not much of a drinker normally but that was VERY good stuff.

In this industry, some things need to change, like the attitude of the old-school security practitioner who picked a fight with me on the hotel shuttle bus because I inadvertantly bumped him with my bag. Was he mad at the world because technology is intruding into his business? I didn’t share that I was “one of them.”

And some things should never change, like taking good care of your partners – especially when tequila is NOT involved.

Thursday, September 17th, 2009
by Edward Troha

You know that feeling you get after a long sales campaign that you finally win?  It’s like a combination of euphoria, exhaustion, relief and a realization that now-the-real-fun-starts.  We had such a day today at ObjectVideo, releasing to the wire an announcement of our participation in a major project at The Limited women’s clothing stores.  Our partner DIGIOP Technologies, an ObjectVideo OnBoard OEM and retail provider, deployed a counting solution in some 220 Limited stores nationwide that utilized OV’s Event Counting Suite.

I won’t bore you here with the details of this story finally going public, except to say that it took a long time to get there. Even though the project has been going on for some time, the folks at The Limited didn’t want to go public right away with their innovative approach to serving their customers more effectively. They wanted to be sure they were really as happy as they thought they were.

They are. 

During that time, they gained valuable knowledge about the operation of their stores they didn’t have before.  They are correlating counts from high-performing stores and comparing them to the counts from under-performing stores.  Bottom line is they now have significantly more information with which to make informed decisions about staffing, merchandising, promotions, and the list goes on.

I’m sure DIGIOP will be very busy in their booth (359) at ASIS.  Just today we have a story (possible feature) being written about this in STORES Magazine, interest from media and analyst types (we’ll get to see them next week) and a potential TV news feature on the local Washington, DC CBS affiliate.

Against this sometimes chaotic backdrop, there’s a natural tendency to get overly optimistic about the significance of this accomplishment.  We can think we’ve turned the corner on the acceptance of analytics in the market.  We can think other partners working on big sales of cameras and encoders and DVRs will now magically win sooner with their inclusion of intelligent products in their deals.  And we can think there will be this huge tidal wave of other national retailers knocking on the collective doors of DIGIOP and ObjectVideo to get their hands on this game-changing solution.

But that’s not how it works.  I guess we’ll just keep working to educate prospective end users about the value of analytics placed within their solutions as a high-value ingredient.  Maybe we’ll continue making more positive strides in the market as we support the inclusion of our software in our partners’ products.

Or maybe we’ll just be thankful this was a very good day for video analytics.