by Edward Troha

What can I say about ASIS 2009 that you haven’t already heard from people you know who were there? It was definitely slower than years past, not unexpectedly. It was located this year smack dab in the middle of a world dominated by fantasy and the undying hope that dreams-really-do-come-true. Let’s hope some of that rubbed off on the dealmakers who rely on this event as their last hope to salvage a decent sales year.

BTW, don’t pronounce it “as-is” to an ASIS person – they seem to get offended if you don’t spell it “A-S-I-S”. Even though there may be a connotation of complacency in the more common pronunciation, this show was chock full of activity and certainly a success for ObjectVideo.

With our high-value ingredient brand strategy really taking hold in the market, we were featured in no less than 8 partner locations on the floor. Pelco, Cisco, Genetec and Verint were among those, plus 2 we were not even aware of going in (thanks Synectics and Coleman Technologies!)

I spent a good amount of time with media & analyst folks, several of whom were interested in Pelco’s recent announcement about the availability of OV analytics on the Sarix camera line. Others wanted to know more about DIGIOP’s 220-store retail deployment at The Limited, further validating the value of using intelligent technology for business intelligence and operations improvement.

Oh yes, and the parties were great – an opportunity to kick back and spend some quality time with partners. I won’t soon forget the smooth, caramelly, slightly spicy taste of the sample of top-shelf 11 year-old tequila at the Verint party. Not much of a drinker normally but that was VERY good stuff.

In this industry, some things need to change, like the attitude of the old-school security practitioner who picked a fight with me on the hotel shuttle bus because I inadvertantly bumped him with my bag. Was he mad at the world because technology is intruding into his business? I didn’t share that I was “one of them.”

And some things should never change, like taking good care of your partners – especially when tequila is NOT involved.

Please share!

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One Response to “fantASIS”

  1. Sam Pfeifle Says:

    I can affirm that the tequila was top-shelf. Spectacular.

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